![]() ![]() In SocialPeta’s Ad Creative Analysis, you can find any ad you want filtering them by category, network, ad format, language, date, CTA type, marketing objective, etc. Creatives Analysis: Customized creatives based on audience interests in different regions As China’s biggest ACGN (Anime, Comic and Games) community, Bilibili abounds with young players fond of ACGN culture. In China, Genshin Impact chooses Bilibili as its primary network of advertising with more than 50% of its creatives placed there. What followed was placement of more creatives on FB networks to ensure long-term, stable exposure. Genshin Impact employs Google Ads as the primary network of global advertising. The entire database contains more than 980M creatives. The simple-looking data chart is supported by the massive database of SocialPeta, which is fetched from 73 top publishing networks across 46 countries. Through SocialPeta’s Advertising Channel Analysis, we can gain insight into the proportion of the game’s placement on various advertising platforms. Advertising Channels: Genshin Impact seeks global exposure through Google Ads & Bilibili So most of the creatives during this period are mainly in the form of video. Combined with the new main storyline and characters, they can create more video materials that show the gameplay to attract players. During the two weeks after the new version was released, Genshin Impact continued to carry out advertising. The latest climax of advertising occurred on October 30, when Genshin Impact released the 1.1 version update, enriching the main storyline and characters. October 30 new version release: a bit more advertising to keep the game hot.SocialPeta fetched more than 400 pieces of creatives for the iOS version of Genshin Impact in a single day. Genshin Impact started public beta testing on all platforms on September 28, ushering in the second wave of advertising. September 28 public beta testing on all platforms: The number of ads soared.Most of the creatives during this period mainly lead up to registration on mobile. Genshin Impact scheduled its PC public beta for September 15, the earliest launch of all versions, and initiated the first wave of advertising on September 7 (a week ahead), to warm up for the official launch. 3, which corresponds to a few key events of the game, according to our online data inquiry. We can see that a significant increase in creative magnitude occurred on Sep. Let’s take a look at Genshin Impact‘s Advertising trends in recent months from SocialPeta. In addition, in SocialPeta’s Advertiser Analysis, you can also view detailed data such as Ad Copy, advertising duration, the number of total ads, etc. For example, on November 23, the video materials accounted for 48.96% of the total amount, and the Images was 37.15% We can see the trends of advertising launched by Genshin Impact at a specified time and the proportion of material type. The figure below shows the media buy trend of Genshin Impact in the past half-year. Media Buy Trends: Genshin Impact gains soaring popularity with three waves of advertising We can see Genshin Impact buying traffic on iOS to place clear, targeted ad creatives. In this article, we are going to use ad intelligence tool SocialPeta to make a comprehensive analysis of Genshin Impact‘s marketing strategies from the following three sections: What kind of marketing and advertising strategy can make a game achieve such a huge success in a short period of time after its release? It should also make good use of advertising and promotion strategies. ![]() ![]() A successful game, though, should not only rely on high-quality graphics or gameplay. Leveraging its development experience from Honkai Impact 3, miHoYo has ensured the superb quality of Genshin Impact. An incredible open-world and addictive exploration make Genshin Impact an anime-zing adventure Genshin Impact is now reportedly the mobile RPG (role-playing game) making the highest first-month revenue in the US market, which amounts to $45 million.Genshin Impact overtook Tencent’s Arena of Valor as the world’s highest-grossing mobile game in the first month of its release.Genshin Impact grossed $60 million on App Store and Google Play in the first week of its release.Let‘s review the market performance of the game over the past few months. ![]()
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